Why ‘aesthetic’ matters to designers: How to craft a portfolio that’s appealing to all types of buyers

Jul 26, 2021 News file

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It’s no secret that the world’s largest online fashion retailer, Zara, is working on something big.

Last fall, the company announced it would be relocating its US operations from its current HQ in Toronto, to its new Toronto HQ, in time for the company’s next launch in 2019.

And its latest fashion redesign, called The Fashion Show, looks like it’s going to be a real hit. 

In keeping with its theme of “bringing together the best of the best” in fashion, Zawara’s redesigns will be coming out in different sizes and colors, and are aimed at a wide range of consumers, from the hipster to the tech-savvy. 

“Our aim is to bring our customers the best in contemporary fashion while offering them access to the highest quality products, service, and serviceability at an affordable price,” Zawaras marketing director Paul Gaudet said in a statement. 

What’s new about the new design? 

The design of the store, which has been named for the city in which it’s based, is still very much a work in progress. 

The store has some pretty interesting features, such as its own “fashion zone,” where the designer can work from anywhere in the world.

The designer can design their own bags and dresses, and can also use Zawaranas own brand, The Fashion, to showcase their wares to customers. 

But the store’s design doesn’t look like it will be a major part of the new Zawaramas shopping experience. 

Zawaram’s website doesn’t mention a new design for the store (although they did put up a teaser of the brand’s new logo), and the company has only revealed that it will open a retail outlet in London in 2019 (although it doesn’t have any other plans for the UK yet). 

“We’re really excited to be opening in London and working with our team here in Toronto,” Zwara’s marketing director said. 

So why a redesign? 

It’s probably because, according to Zawarras chief marketing officer, Paul Goudet, the designers were trying to create a “fashion city” in which the store would serve as “a living space, a home for people to connect with each other, a community, a space that is open to all of us, for all of our different styles, for our different experiences.” 

The company also said it’s creating a “global community” that will be “the catalyst for the launch of the Fashion Show,” which will “provide a fresh opportunity for our customers to meet and network with other designers, designers and designers-in-training.” 

So the new store will definitely be a place where you can meet new designers, and it will also be a great place to buy a bag, dress or accessories. 

Who is it for? 

If you want to start making an online shopping list for yourself, the new designer is definitely for you.

The designers’ mission statement says that it’s “designed for those who love style, but don’t have the time to do so in the real world,” and “designed to help you make your shopping experience more personal and unique.” 

In fact, it says “it is the only way to discover and shop for your style and style-related needs.” 

“This is not a shopping destination,” Goudets said.

“This is a home.” 

Will the new designers be a big hit? 

“There is a certain amount of excitement in the fact that the design is going to appeal to all sorts of people,” Zwerbas marketing manager Paul Gudet told The Wall Street Journal. 

We’re going to see lots of people on social media and in real life using the design to talk about how much they love their clothing, the fashion they wear, and the fashion that they love, Goudett said.

I can’t wait for them to launch.

It’ll be interesting to see what they come up with. 

It will be interesting if Zwerbs new design can attract customers from all over the world, but that may just be because the brand is targeting a specific demographic of consumers. 

For now, Zwarras will still be offering online shopping, but it will no longer be possible to buy directly from Zawarna. 

Are Zawarnas designers making any money from the new location? 

Yes. 

There are some other perks that come with being based in Toronto: Zwarnas staff can wear their designer clothes in public, and they can even wear their own branded outfits. 

They can even get their logo on their clothing. Can Z

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