e commerce is the world’s biggest trade and commerce organization, with offices in Jerusalem, Tel Aviv and Tel Aviv University.
Its annual conference, e commerce 2016, was held in Jerusalem on Monday, and it was attended by the Israeli Prime Minister, Benjamin Netanyahu.
In a keynote address to the gathering, Mr Netanyahu promised to expand e commerce to other countries by 2018.
He also announced a number of new initiatives to promote Israel’s economy and foreign relations.
e commerce chief executive officer Michael Vardany said the meeting showed the organisation’s commitment to expanding Israel’s trade with other countries.
“We are building up e commerce for the benefit of the whole world,” Mr Vardour said.
“The key is to be consistent in your mission and to be in a position to grow the organisation in the years ahead.” e commerce has a long history in Israel.
Since its inception in 1984, it has grown from two to more than 120 member countries, many of them trading partners.
“Israel is the third-largest economy in the world after China and the US,” Mr Netanyahu said.
Mr Netanyahu has a deep personal connection to e commerce.
The Prime Minister is a former businessman who was born and raised in the West Bank, and who worked his way up through the ranks of the Israeli business community to become Israel’s Finance Minister in 2000.
The organisation was named after the former chief executive of e commerce, and is credited with helping Israel become a world economic leader.
ecommerce is also known for its annual conferences and for its award-winning news and business programmes.
“E commerce is one of the most prestigious organisations in the business world,” said Mr Vassany.
“Its main aim is to bring people together and to make them better in the process.”
The organisation has been described by Mr Vardi as one of Israel’s top three export destinations, along with China and Brazil.
The prime minister said his aim was to make e commerce a destination for foreign companies.
“Every country that we trade with, whether it is a small business or an international business, we want to have a strong relationship with it,” he said.
The conference also saw some notable announcements from the Israeli prime minister’s government.
Mr Vissarion, Israel’s new trade minister, is the first to attend, and he is expected to bring with him a wealth of experience in the sector.
He will bring with them a team of top Israeli officials, including Trade and Industry Minister Naftali Bennett and Economy Minister Yaakov Peri, who are well-known for their expertise in e commerce and other business areas.
Mr Bennett, who served as Prime Minister from 2006 to 2016, has said he hopes to expand the organisation to other areas such as banking and finance.
“If the prime minister is serious about this goal, we will definitely be involved,” said a senior Israeli government official, who requested anonymity.
“He has the ability to make it happen.” ecommerce was established in 1984 by Mr Netanyahu and Mr Vastor, who later became its president.
It is the only international trade organisation to be a founding member of the World Trade Organisation and has a mandate to promote Israeli exports.
“Our main aim has always been to support Israel’s global competitiveness and economic growth, and we have always been keen to do that in the face of the challenges in our economy,” Mr Bennett said.
But ecommerce also faces challenges from other parts of the world, including from the United States.
“I am not against Israel joining the World Economic Forum, but we need to make sure that we stay away from such issues,” Mr Peri said.
eCommerce is currently based in Tel Aviv, where it has been a hub for ecommerce since 2004.
Mr Per, who was recently appointed Israel’s first openly gay minister, said he hoped the organisation would continue to grow and “help create an economic powerhouse for Israel”.
“Ecommerce can help the whole of the developed world, not just Israel,” he added.
e Commerce has been expanding since Mr Netanyahu became Prime Minister in 2005, but its membership has increased every year.
The current membership is a mix of companies based in Israel, Brazil, China, Germany, India, the US, Singapore, Turkey and Vietnam.
Mr Israel has long been a member of ecommerce, but his tenure as Prime Minster saw it lose a few members as well.
Mr Barak was a founding Member of eCommerce, which he stepped down as Prime Ministership in 2013, after he was elected President in 2014.
Mr Modi, who became Prime Ministers office in 2016, had also held the position for six years.
Mr Ramli was elected Prime Minister last year, and Mr Pera had been in the role since 2014.
In 2017, the Prime Minister appointed Mr Vistorion to the position of Minister of Industry, as well as for the past four years, Mr Viskorion was the CEO of e Commerce.
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