Amazon has launched a new app that lets users search for up-to-date merchandise on its site, a move that could be seen as a response to the growing popularity of Amazon Prime.
The new app, Up Up, allows users to search for merchandise by item title, price, and category, and up to six items can be selected per item.
The app is not yet available in the United States, but it is being rolled out in the UK, France, Italy, Germany, Australia, and New Zealand.
Up Up was first announced last month at the World Science Festival in London, and the app has been downloaded more than 2 million times, according to Amazon.com data.
The company has also launched its own online shopping platform for the e-commerce giant, called Up Up Prime, which offers an assortment of exclusive deals, coupons, and deals from up-market retailers like Macy’s and Forever 21.
Amazon also announced in January that it was launching a new shopping portal called Amazon.co.uk, which allows users in the U.K., Germany, Italy and Spain to shop on Amazon.
The portal, which launched last month, has not yet been rolled out to other countries.
In a blog post announcing the launch of Up Up on Tuesday, Amazon said that Up Up will allow shoppers to search through thousands of items on the Amazon Marketplace, and “can also offer a curated selection of products from the top e-tailers for you to shop for.”
“We are excited to offer up-sell opportunities to our customers, and this app will help them find the products they need for their daily shopping needs,” the company wrote.