Walmart announced a plan to boost its ecommerce offerings by 20% over the next two years.
The move was part of an ongoing effort to increase ecommerce visibility for Walmart shoppers in the US.
As part of the plan, Walmart will launch an app for iPhone and Android that will allow customers to purchase merchandise directly from the retailer.
In a statement, Walmart CEO Doug McMillon said the app will help shoppers find the perfect shopping experience by providing shoppers with a more personalized shopping experience.
“This app will allow shoppers to find and buy what they want in an easier and more personalized way than ever before,” McMillon wrote.
McMillon said the Walmart app will also offer a variety of products, from merchandise and gifts to household items.
Walmart has had success with ecommerce in the past, but McMillon noted that the retailer is focused on the mobile and tablet space.
While Walmart hasn’t announced plans for its eCommerce app, McMillon indicated that it was on track for launch sometime this year.
WalMart also unveiled a new video for its new video app, and will debut a new Walmart Rewards card that offers a discount on select merchandise.
For more, read: Walmart is testing an eCommerce video app for the iPhone and iPad