Apple is partnering with Amazon, eBay and other retailers to sell digital goods, including books, music, and even video games, in partnership deals that will kick off on Tuesday.
Apple will be selling eCommerce-related items in a variety of categories, including eBooks, Music, and other video games.
The deal is part of Apple’s $10-a-pop effort to get sellers and customers to embrace digital commerce, the company said in a blog post Tuesday.
“This partnership with retailers and other brands will allow Apple to better reach consumers through its apps and services, while enabling them to shop more frequently and spend more, as well as better monetize the value they provide through Apple products,” Apple said.
Amazon has already sold eCommerce items to the public, but Apple’s deal with Amazon is the first major partnership with the online retailer. “
These new Apple-owned retailers and apps will offer customers the most innovative and engaging ways to discover and purchase goods and services.”
Amazon has already sold eCommerce items to the public, but Apple’s deal with Amazon is the first major partnership with the online retailer.
In the past, Apple has partnered with other online retailers including Target and Best Buy, but Amazon’s acquisition of Whole Foods has been the most prominent online retailer to partner with Apple.
Apple’s eCommerce partnerships with retailers also include a $1.99 Kindle Fire tablet that includes eCommerce features and a $4.99 smartphone that supports Apple’s Pay and iPay payments services.
Apple’s iBooks app is available for Android devices, and it’s also partnering with retailers to offer a new app that allows customers to search, add books, and create shopping lists.