The acquisition of PhotoCrown, a photo sharing platform, will transform Facebook from a technology company into an entertainment and content company, the social media giant said.
PhotoCreamer, founded by former Facebook engineer Nathan Osterloh, will be renamed PhotoCustard and will be managed by Facebook’s business development arm.
Facebook acquired PhotoCulture in September 2015.
The $1.4 billion acquisition was announced on Monday at Facebook’s annual shareholders meeting.
PhotoSport, founded in 2011 by former Olympian Jason Day, has already made waves with the launch of a virtual basketball tournament, which attracted a global audience of over 40 million.
PhotoMongolia, founded a decade ago, has been growing rapidly and now has over 300 million registered users, which Facebook estimates at more than 30 billion monthly active users.
PhotoMob, launched in 2010 by Facebook cofounder David Marcus, has a market value of $9.7 billion.
PhotoSocial, which is owned by Facebook, has nearly 500 million active users and boasts more than 4 million photo albums and over 1,000 social media sites.