In China, it is not uncommon for Chinese companies to focus on building a brand or service, while simultaneously building relationships with consumers and businesses.
Xiaomi has already been doing this in the United States and the United Kingdom, where it has been building partnerships with leading online retailers such as Amazon, Wal-Mart, and Best Buy.
But now, Xiaomi could also take advantage of China’s burgeoning ecommerce market.
For example, it has already partnered with leading luxury retailer Zara, which has over 40 million active users in China.
In an interview with CNN, Xiaomi’s founder Lei Jun said the company’s future is looking like ecommerce.
“In the future, we hope to partner with the largest ecommerce brands in the world to develop the best platform for the industry,” he said.
“We believe that ecommerce is the future.”